When Tacha B, an entrepreneur and life coach, launched her new coaching business for women, she asked me to find a name and create the associated branding. I interviewed her about her vision, business strategy, passion for helping others, personal tastes and wishes and more. I discovered that she was deeply passionnate about art and the image of the woman throughout time. Together, we imagined a powerful name and strong and memorable branding that fits her personality.
When I accompany an entrepreneur who is setting up their business, I like to propose many things. I start by opening up a lot of very different concepts, which we refine as we go along until we have something solid. The process is very creative and easy for my client, since everything is visual. I prefer to do it, rather than just talk about it.
I proposed three different brand concepts, all very colorful, funny, and artistic. Branding that looks like Tacha personality.
We explored many possible names and logotypes. We finally chose the name "Too Strong" with an infinity sign. It symbolizes how you never stop improving and learning throughout your life.
Once we're sure we've explored all the creative avenues, I stabilize a final version and work out all the details. I make sure that the identity is easy to use on all media formats and platforms. Then, I produce the graphic elements (logos, iconography) so that they are usable, and I write the rules of use.
Good branding is above all well documented branding. I wrote a complete document explaining all the rules of use for the typography, colors, and logotype. I also gave private lessons to Tacha B. so that she can work on all these creations independently. I also created easy-to-use templates for PowerPoint and social media posts.
Whether your project is mature or not, we're always happy to chat with you and help you move forward. Oh, and if you like cocktails like we do, we know the best places for them, just ask !